Creating the Best Places to Work With Homebase
The words we created didn't just live on a page—they helped real small business owners solve everyday headaches, and it showed up right at the top of website searches (hello, better rankings!). This SEO content strategy reminded everyone that Homebase truly understands what it means to run a small business in today's world.
CHALLENGE
THE
Homebase needed to establish itself as a go-to resource for small businesses looking to create exceptional workplaces. While enterprise companies had access to numerous tools and resources, small business owners lacked practical guidance for building and maintaining great teams. Homebase saw an opportunity to fill this gap with actionable content and real-world examples while also showcasing the services they make for small, but mighty small businesses.
Our team worked with the bold "Be the Best Place to Work. Period." campaign, which positioned workplace fulfillment as a critical success factor for small businesses. We also created a comprehensive content strategy that included:
OUR
APPROACH
Strategic Content Development
SEO-Driven Strategy
Authentic Storytelling
Created and managed an extensive editorial calendar delivering over 100 blog posts
Developed the innovative “Workplace Fulfillment Index” as a practical measurement tool
Produced custom infographics translating complex workplace concepts into visual guides
Crafted in-depth success stories featuring thriving small businesses
Conducted thorough keyword research focusing on small business workplace needs
Developed content clusters around key topics like employee engagement and team building
Optimized existing content to improve search visibility
The heart of our campaign was the “Best Places to Work” case studies, featuring real small businesses that had created exceptional work environments. These stories showcased practical examples of how local businesses were building strong teams and fostering employee satisfaction, providing actionable insights for other small business owners.
RESULTS
THE
The campaign achieved remarkable success:
Recorded the highest single-day sign-up rate in company history
Significantly increased organic search traffic for targeted keywords
Established Homebase as a leading resource for small business workplace solutions
Created a library of over 100 pieces of evergreen content
STATS SHOW
WE DELIVER IMPACT
%
Increased Website Visitors
30%
Engagement Rate
50%
Written Blogs
200
OUR
STORY
Small business owners face unique challenges in creating engaging workplaces that can compete with larger companies for talent. Our research revealed that while they were passionate about building great teams, they needed practical tools and guidance to make it happen.
This insight led to the development of the "Workplace Fulfillment Index," transforming abstract concepts into measurable metrics. Small business owners could now track their progress and make data-driven decisions about their workplace environment.
We identified and featured small businesses that exemplified what it means to be a great place to work. Through detailed interviews and on-site visits, we captured the strategies and practices these businesses used to build strong teams. These authentic stories showed other small business owners that creating an exceptional workplace was achievable with the right tools and approach.
Each piece of content we created served multiple purposes: providing actionable advice, improving search rankings, and strengthening Homebase's position as the authority on small business workplace solutions. The strategic content calendar ensured we consistently delivered valuable information while building strong domain authority through SEO best practices.