Unifying Restaurant Technology Solutions With PAR Technology
As PAR Technology's dedicated content marketing partner, we led comprehensive content creation across product lines. Our work included creating lead generation campaigns, email marketing, blogs, case studies, webinars, and website content while maintaining distinct product identities within PAR's ecosystem. Through strategic content development and consistent messaging, we helped position PAR as a complete restaurant technology solution provider while driving lead generation for enterprise customers.
CHALLENGE
THE
PAR Technology needed to market multiple product lines - POS, operations, payments, hardware, loyalty, and ordering systems - while maintaining individual product identity and overall brand cohesion. Working closely with the demand generation team, we focused on enterprise customer acquisition through targeted content and lead nurturing campaigns. Our strategy emphasized both product-specific benefits and integrated solution advantages to capture high-value enterprise prospects.
The challenge required balancing distinct product messaging while demonstrating the value of PAR's complete ecosystem to enterprise decision-makers. This meant creating sophisticated content that could speak to C-suite executives about operational efficiency, cost savings, and system-wide integration benefits.
We began by deeply understanding each product line - from POS and operations to payments and loyalty systems. This knowledge allowed us to create targeted content that spoke to specific customer needs while highlighting the benefits of PAR's integrated ecosystem. We developed an integrated marketing strategy focusing on:
OUR
APPROACH
Lead Generation Content
Brand Strategy
Content Development Process
Created targeted email marketing and social marketing campaigns
Produced eBook and webinar landing page content highlighting cross-product benefits
Generated blogs addressing restaurant industry pain points
Created case studies showcasing customer success stories
Built optimized website landing pages for product lines and solutions
Maintained distinct product identities while reinforcing PAR ecosystem
Created content demonstrating full-suite implementation benefits
Provided rapid-response content support for marketing initiatives
Ensured consistent messaging across all content types
Established streamlined content approval workflows across product teams
Implemented agile content creation process for rapid turnaround
Built content calendar aligning with product launches and marketing initiatives
Developed content review system involving key stakeholders
RESULTS
THE
The engaging content helped the PAR team:
Increase lead generation across product lines
Improve email campaign engagement
Enhance brand recognition for integrated solutions
Expande content library with case studies and webinars
STATS SHOW
WE DELIVER IMPACT
%
On-Time Delivery
100%
Average Turnaround Time For Urgent Requests
24 Hrs
Content Created
100+
OUR
STORY
As PAR's trusted content partner, we provided comprehensive support while balancing the need to market individual products and showcase the strength of their complete ecosystem. Our responsive partnership enabled quick execution of content initiatives across all channels, from email campaigns to webinars and case studies.
Through strategic content development and consistent messaging, we demonstrated how PAR's diverse product lines work together to solve complex restaurant operations challenges while maintaining clear product differentiation. Our ability to rapidly produce high-quality content helped PAR maintain momentum in their marketing initiatives and respond quickly to market opportunities.