Running Start Success: Empowering Yakima Valley's Future Leaders
Mogul Media Consulting collaborated with Yakima Valley College to promote the Running Start program, which allows high school students to earn college credits. The campaign aimed to raise awareness and drive enrollment among diverse communities in the Yakima Valley region. Through a strategic multi-channel approach, including digital ads on Meta, Google/YouTube, and Snapchat, the campaign successfully engaged students and parents. Tailored messaging and culturally relevant content highlighted the program's affordability and accessibility, leading to a significant increase in program interest, landing page traffic, and enrollment applications.
CHALLENGE
THE
Cost Efficiency: Achieving strong engagement while keeping CPC low across multiple platforms.
Audience Engagement: Effectively connecting with high school students and their families in a competitive educational landscape.
Multi-Channel Strategy: Leveraging the right mix of platforms (Snapchat, Google Ads, and Meta) to maximize visibility and impact.
Mogul Media Consulting designed and executed a data-driven, multi-channel campaign to achieve the client’s goals. Key elements of the strategy included:
OUR
APPROACH
Empathetic Storytelling
Platform Strategies
Data Optimization
Crafting authentic and relatable messaging to connect with students and their families, emphasizing the value and opportunities provided by the Running Start program.
Snapchat: Leveraged web view ads targeting the 16-20 age group, focusing on visually engaging content to drive clicks.
Google Ads: Used keyword-focused strategies to maximize reach and engagement.
Meta Ads: Employed precise demographic targeting, generational keyword research, and creative ad formats to boost visibility.
Continuously monitored campaign performance to refine targeting and allocate resources to the highest-performing channels.
RESULTS
THE
The Running Start campaign achieved exceptional results, surpassing client expectations while maintaining cost efficiency. Snapchat effectively engaged the core 16-20 age group with visually appealing ads, delivering strong performance at a low cost. Google Ads stood out for its remarkable cost efficiency, particularly through paid search, driving significant traffic to the campaign. Meta Ads successfully reached a diverse audience, including students and parents, through a strategic mix of general, video, and Spanish-language content. The campaign also demonstrated notable success in boosting landing page performance, with significant increases in page views and engaged sessions, showcasing its effectiveness in driving traffic and fostering meaningful engagement with the program.
STATS SHOW
WE DELIVER IMPACT
%
Increased Web Traffic
70%
Increased Applications
18%
Increased Engagement
50%
OUR
STORY
Yakima Valley College partnered with Mogul Media Consulting to amplify awareness of its Running Start program, a vital initiative that provides high school students the opportunity to earn college credits. Recognizing the importance of education access and affordability, Mogul Media crafted a campaign that would resonate with students and families while delivering measurable results.
The story of this campaign is one of collaboration, strategy, and impact. Mogul Media’s team took a data-driven approach, leveraging their expertise in empathetic storytelling and multi-channel marketing to create a campaign that was both cost-efficient and highly engaging. The campaign centered on authentic messaging that highlighted the benefits of Running Start, using relatable narratives to connect with the target audience. Through creative execution and real-time performance monitoring, the campaign achieved impressive results, driving traffic to the landing page and fostering deeper engagement with Yakima Valley College’s mission.
