Driving B2B Content Marketing Excellence at Sendoso
Starting with a small but mighty team, we transformed content marketing into something special. Bringing together 20 passionate creators who shared our vision for authentic storytelling. The numbers tell part of the story - leads more than doubled, blog readers hit 10M+, and website visits nearly tripled. Together, we created content that didn't just reach people - it touched them, sparked conversations, and built relationships.
CHALLENGE
THE
Sendoso needed to scale its content marketing operations to drive leads, organic traffic, and brand awareness in the competitive B2B space.
The company required a robust content strategy that could deliver high-quality content consistently while maintaining efficiency and measurable results.
Our comprehensive approach to Sendoso's content marketing transformation began with a thorough assessment of their existing content infrastructure and market positioning. We identified key opportunities for growth and developed a multi-faceted strategy that leveraged both internal talent and external partnerships. The cornerstone of our approach was building a robust content creation team, carefully selecting managers and freelancers who could maintain consistent quality while scaling production dramatically. We implemented a comprehensive content marketing strategy focusing on:
OUR
APPROACH
Strategic Content Development
Content Partnerships and PR
Team Building and Process Optimization
Built and managed a 20-person content creation team, scaling monthly content production from 5 to 99+ pieces
Launched an innovative thought leadership campaign featuring 100+ industry leaders across multiple content formats
Developed strategic B2B content campaigns targeting specific user personas
Introduced and executed video content strategy optimized for YouTube SEO
Secured $65k in joint content partnerships with HubSpot and Salesloft
Achieved placement in top-tier publications including Washington Post
Established strategic agency collaborations for enhanced PR reach
Created a scalable content production process
Built a content communications team with five full-time managers
Developed a network of 15 skilled freelancers
RESULTS
THE
The strategy delivered exceptional outcomes:
Increased leads by 108% YOY (300 to 1,000+)
Published 298 content items in three months
Achieved 10M+ blog impressions
Increased website sessions by 264% YOY
Established robust content distribution channels through strategic partnerships
STATS SHOW
WE DELIVER IMPACT
%
Increased Leads
108%
Blog Impressions
10 M
Increased Web Sessions
264%
OUR
STORY
Through data-driven techniques and strategic content placement, we transformed Sendoso's content marketing operation into a lead-generation powerhouse. The combination of thought leadership content, strategic partnerships, and optimized distribution channels created a sustainable ecosystem for continued growth and brand authority in the B2B space.
The implementation of video content and diverse content formats ensured comprehensive coverage across all relevant channels. By building a strong internal team and freelancer network, we created a sustainable infrastructure capable of maintaining high-quality content production at scale.