Question 1

What makes Mogul Media different from other Google Ads agencies?

Accepted Answer

Four key differences:
Human Strategists, Not AI Templates
Most agencies use AI-generated ad copy that sounds generic. We have journalism-trained copywriters who craft authentic, compelling ads that sound like your brand.
Low CPC Obsession
We reduce your cost-per-click by an average of 35% through Quality Score optimization, keyword refinement, and strategic bidding. More clicks for the same budget.
Authentic Content That Converts
Our team includes former journalists who understand storytelling. We write ads that differentiate you from competitors and build trust, not just generate clicks.
Complete Transparency
You own your Google Ads account. Full admin access, always. We work as authorized users. No vendor lock-in. No proprietary methods we hold hostage.

Bottom line: We combine human strategic thinking with data-driven optimization to deliver lower costs and better results.

Question 2

How much does Google Ads management cost?

Accepted Answer

Every business is different, so we create customized pricing for each client.

Two components:
1. Google Ads Spend (paid directly to Google)
 • Minimum recommended: $5,000/month for meaningful results
 • Below this, there's not enough data to optimize effectively
 • Your actual budget depends on your goals, industry, and competitive landscape

2. Management Fee (our services)
 • Custom pricing based on your specific needs
 • Factors: ad spend level, campaign complexity, number of campaign types, industry competitiveness
 • Includes: strategy, setup, optimization, reporting, monthly calls, dedicated team

What influences your price:

• Campaign complexity - Running one Search campaign vs. full-funnel across 5+ campaign types
 • Number of products - Managing 50 SKUs vs. 5,000 SKUs (e-commerce)
 • Industry requirements - Regulated industries (healthcare, legal) require additional compliance work
 • Geographic scope - Local market vs. national vs. international campaigns
 • Existing setup - Starting from scratch vs. optimizing existing campaigns

Plus: One-Time Setup Fee
 • Custom based on scope of work required
 • Typically ranges from $1,200-$3,000
 • Waived with 6-month commitment

Your customized proposal will include:
✓ Exact management fee for your specific situation
✓ Recommended ad spend budget
✓ What's included in your package
✓ Clear breakdown of all costs
No hidden fees. Everything will be transparent and tailored to your business.

Question 3

Do you require long-term contracts?

Accepted Answer

Initial commitment: 3 months. Then month-to-month.
Why 3 months?
 • Google Ads needs time to gather data (30 days minimum)
 • Optimization requires testing and refinement (60-90 days)
 • You won't see full results in the first week
After 3 months:
 • Month-to-month with 30 days notice to cancel
 • No long-term lock-in
 • We earn your business through results, not contracts

We believe in earning your business every month, not trapping you in contracts.

Question 4

How long until I see results?

Accepted Answer

Realistic timeline:
Weeks 1-2: Setup & Launch
 • Campaigns go live
 • Initial data collection
 • Quick wins implemented
Weeks 3-4: Early Indicators
 • Initial traffic and clicks
 • Early conversion data
 • Begin meaningful optimizations
Days 30-60: Directional Results
 • Clear trends emerging
 • CPCs starting to decrease
 • Conversion rates improving
 • Can project outcomes
Days 60-90: Significant Results
 • 20-40% CPC reductions achieved
 • Conversion volume increasing
 • ROI becoming clear
 • Strategy validated
Month 4+: Full Optimization
 • Campaigns fully optimized
 • Predictable performance
 • Ready to scale
Budget for 90 days to see full results. Anything sooner is a bonus.

Question 5

What results can I realistically expect?

Accepted Answer

We hate agencies that overpromise. Here's what's realistic:
Search Campaigns:
 • 30-40% CPC reduction by day 90
 • 50-70% increase in click volume (same budget)
 • 25-35% better conversion rate
 • 30-40% lower cost per lead
Shopping Campaigns (E-Commerce):
 • 5:1+ ROAS by month 3 (from typical 2-3:1)
 • 25-35% CPC reduction
 • 40-60% revenue increase (same spend)
YouTube Video Ads:
 • $0.03-$0.10 cost per view (vs. $1-$1.50 typical)
 • 30-40%+ view rate
 • Massive brand awareness at scale
Display & Remarketing:
 • 3-5X better conversion rate than cold traffic
 • 50-75% lower cost per conversion
Important: Results vary by industry, competition, offer, and budget. These are averages based on our clients. Your results may be better or worse.
What we guarantee: Our effort, expertise, and transparent reporting. If we can't show meaningful improvement by day 90, we'll be honest about whether Google Ads is right for you.

Question 6

What's included in my free proposal?

Accepted Answer

Your personalized proposal includes:
✓ Business & Market Analysis
 Review of your competitive landscape, target audience, and market opportunities
✓ Custom Strategy
 Recommended campaign types, keyword targeting approach, ad messaging strategy, and budget allocation
✓ Expected Results
 Realistic performance projections with 30/60/90-day timeline and key metrics we'll track
✓ Transparent Pricing
 Management fee based on your ad spend, one-time setup costs, what's included, contract terms
✓ Clear Next Steps
 Action plan, timeline to launch, what we need from you, how to get started
Value: Similar proposals from other agencies cost $1,500-$3,000. Ours is free.
Timeline: You'll receive your proposal within 3-5 business days after your discovery call.

Question 7

What happens after I request a proposal?

Accepted Answer

Here's the exact process:
Step 1: Form Submission (You - 2 minutes) Fill out the request form with your business info, goals, and budget
Step 2: Initial Review (Us - 24 hours) We review your information and schedule a discovery call
Step 3: Discovery Call (Us + You - 30 minutes) We ask questions about your business, you share goals, we explain our approach
Step 4: Proposal Development (Us - 3-5 days) We research your market, build custom strategy, create detailed proposal
Step 5: Proposal Review (Us + You - 30-45 minutes) We present your proposal, answer questions, you decide if you want to move forward
Step 6: Launch (If you say yes - 3-4 weeks) Contract, account setup, campaign build, go live!
Timeline from form to launch: 4-6 weeks.

Question 8

Do you guarantee specific results?

Accepted Answer

No, and you should run from agencies that do.
Why we don't guarantee specific outcomes:
 • Too many variables outside our control (competition, your offer, market conditions, Google's algorithm, your sales follow-up)
 • Ethical agencies don't make promises they can't keep
 • Results vary significantly by industry and circumstances
What we DO guarantee:
 • Our expertise and daily effort
 • Strategic thinking and continuous testing
 • Transparent, honest reporting
 • Proactive communication
 • If we can't show improvement by day 90, we'll be honest about whether Google Ads is right for you
Our track record speaks for itself:
 • 35% average CPC reduction
 • 95%+ client retention rate
 • $4.2M+ saved for clients
 • 4.9/5 average rating

Question 9

Who owns the Google Ads account and data?

Accepted Answer

You own everything. Always.
What you own:
 • The Google Ads account itself
 • All campaign data and history
 • Conversion tracking and analytics
 • Ad copy and creative
 • Keyword lists and targeting
 • Every piece of work we create
Your access:
 • Full admin access to your account at all times
 • We work as authorized users (you can revoke anytime)
 • Real-time visibility into everything we do
 • All reports and data belong to you
If you leave:
 • You take everything with you
 • Campaigns continue running (if you want)
 • We'll help transition to you or another agency
 • No vendor lock-in, no holding data hostage
This is non-negotiable for us. Some agencies own the account, we believe your business assets belong to you.

Question 10

Who owns the Google Ads account and data?

Accepted Answer

You own everything. Always.
What you own:
 • The Google Ads account itself
 • All campaign data and history
 • Conversion tracking and analytics
 • Ad copy and creative
 • Keyword lists and targeting
 • Every piece of work we create
Your access:
 • Full admin access to your account at all times
 • We work as authorized users (you can revoke anytime)
 • Real-time visibility into everything we do
 • All reports and data belong to you
If you leave:
 • You take everything with you
 • Campaigns continue running (if you want)
 • We'll help transition to you or another agency
 • No vendor lock-in, no holding data hostage
This is non-negotiable for us. Some agencies own the account, we believe your business assets belong to you.

Question 11

I'm not sure if I'm ready. Should I still request a proposal?

Accepted Answer

Yes! Here's why:
The proposal is valuable even if you're not ready to commit:
 • Learn what's possible with Google Ads for your business
 • Get expert insights into your market and competitors
 • Understand realistic costs and expected results
 • Have a roadmap ready when timing is right
 • No obligation to move forward
Good reasons to request a proposal now:
 • You're researching options (smart move)
 • Budget isn't approved yet (proposal helps with approval)
 • You're comparing agencies (we welcome comparison)
 • Timing isn't perfect but close (we can plan ahead)
 • You want education on Google Ads (we'll teach you)
You should NOT request a proposal if:
 • You have zero budget with no plans to invest
 • You're not serious about Google Ads at all
 • You're just looking for free consulting
Our philosophy: We'd rather have conversations early, even if you're not ready to commit. Building relationships matters more than quick sales.
Even if you don't hire us, you'll walk away with valuable insights you can use.

Google Ads Management That Actually Works

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The Low-CPC Google Ads Specialists

Average 35% CPC reduction

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If You're Running Google Ads, You're Probably Overpaying

Most businesses waste 40-70% of their Google Ads budget without realizing it.

How We Reduce Your Google Ads Costs

Human Connection Over AI-Generated Content

Strategic Communications That Drive Real Business Results

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